2010 Sponsors & Exhibitors
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Academy of Oncology Nurse Navigators (AONN)^TM 
AONNTM is a national specialty organization for Oncology Nurse Navigators, Patient Navigators, Oncology Nurses, Practice Managers, Patient Care Coordinators, and Nursing Administrators. It provides educational and professional resources, as well as a network to help its members better manage the complexities of the cancer care treatment continuum. Through the information provided by this academy, oncology nurse navigators have access to vast resources on patient care, continuing education, and dialogues with their peers. The AONNTM website provides:

• Information from experts on various cancer-related topics and critical patient care issues

• Interactive discussions on navigation topics

• Educational opportunities for oncology nurses

• Navigator & patient resources

Website: www.aonnonline.org 
Exhibit #02

Agendia, Inc.    
MammaPrint® is the only FDA cleared breast cancer gene profiling assay commercially available within the US and meeting the 2008 NCI molecular fixation guidelines by using RNARetain(tm).  As published in NEJM, and other journal articles, the 70 gene signature was developed on an untreated patient population using an unbiased gene selection process and provides physicians and their patients a determination of either low risk or high risk of metastasis within 10 years.
Website: www.agendia.com    
Exhibit #60

Amoena USA Corporation

For 30 years, Amoena has helped millions of women enjoy fuller lives after breast surgery with an innovative and industry-leading portfolio of breast forms, partial symmetry shapers, specialty textiles, swimwear and accessories. Headquartered in Raubling, Germany, Amoena serves an increasing number of markets worldwide including North, Central and South America; Europe, the Far East, and the Pacific Rim. The company sponsors TheBreastCareSite.com, an educational web site created to help breast cancer survivors reclaim a positive body image and a healthy lifestyle. For more information, visit www.amoena.us or call 800- 926-6362. Amoena USA Corporation, including sales and marketing activities, is located in Atlanta, GA.
Website: www.amoena.us
Exhibit #75

Applied Radiology
Website:  www.appliedradiology.com 
Exhibit #44

Armor Mobile Systems
Armor Mobile Systems has produced customized vehicles for almost 20 years, supporting sophisticated medical applications including the production of over 60 coaches for mobile analog and digital mammography programs.  We work closely with our customers, helping them configure their mobile clinic for their specific needs after understanding their requirements, services to be offered and work flow.  Armor vehicles are manufactured from base commercial chassis up, using heavy duty components that can withstand the most demanding conditions including the heavy traffic of staff members and customers per day, per week, per year while presenting a professional image in your community. 
 
Please contact Joe Schneider (513-923-5647 or jschneider@armormobile.com ) for additional information.
Website: www.armormobile.com
Exhibit #32

Atirix Medical Systems
Software solutions to improve workflow, automate quality control reporting required by MQSA, and increase productivity for women’s imaging centers. Products feature tools for quality control reporting in Selenia digital mammography and tracking patient results.
The patent-pending MOM™ Mammography Operational Management system frees radiologists and imaging technologists to serve more patients by automating workflow. It reduces manual tasks, from scheduling and registration through patient outcome tracking and reporting required by the MQSA.

Speech-driven software for imaging centers and radiology departments to streamline workflow, reduce dictation, and create comprehensive, consistent reports or notes. Features patented SmartMacros™ technology with pre-loaded templates and macros for faster, more consistent documentation.
Website:  www.atirix.com
Exhibit #10

Aurora Imaging Technology, Inc.
The new AuroraEDGE™ technology radically improves image resolution and eliminates common breast MRI artifacts for crystal clear images of both breasts, axillae, chest wall and mediastinum in a single, 3-D bilateral scan.

The unique pulse sequence and image acquisition system used in AuroraEDGE technology minimizes the effect of common cardiac motion on the images. The new acquisition efficiency of AuroraEDGE is used to oversample for a larger field-of-view to avoid aliasing.

AuroraEDGE Image Specifications:
• 3-D Image Resolution 512x512, 250 slices
• 0.7 mm slice thickness, no gap between slices
• Offers isotropic true 0.7mm resolution in all 3 planes
• Post-contrast time points obtained at 90-seconds, 4.5-minutes, 7.5-minutes, and 10.5-minutes
Website: www.auroramri.com 
Exhibit #104

Bard Biopsy Systems
Bard’s new FINESSETM ULTRA Breast Biopsy System, is the only self-contained, vacuum-assisted, ultrasound-guided breast biopsy system with SIMS Technology – the ability to acquire multiple samples with a single probe insertion.   With sampling cycle time just 10 seconds, FINESSETM acquires large, high-quality, contiguous tissue samples rapidly from a single insertion.  Its ultra sharp cutting tip and optional piercing mode penetrate dense breast tissue and lesions accurately without displacing the lesion.  The detachable integrated coaxial cannula can remain in the breast to maintain a track to the biopsy site to accurately place a breast tissue marker.

Bard’s new ULTRACLIP® DUAL TRIGGER Breast Tissue Marker is simple to operate and provides exceptional control.  A choice of a front trigger and alternate rear trigger accommodate user preference, and its ergonomic design provides a comfortable non-slip grip.  The ULTRACLIP® DUAL TRIGGER is designed to be deployed through the integrated coaxial of the FINESSE™ ULTRA Breast Biopsy System and VACORA® Breast Biopsy System.  The markers are available in three unique shapes with permanent ultrasound enhancement.
Website: www.bardbiopsy.com  
Exhibit #40

Beekley Corporation
Founded in 1934, Beekley's simple, innovative products consist of a broad range of skin markers, biopsy systems and patient care devices that help imaging, surgical, and therapy professionals improve accuracy, communication and patient satisfaction.  An ISO certified company, Beekley is consistently rated as the #1 vendor for skin markers in customer satisfaction throughout the world for product performance and service reliability.  New at this year's conference, Beekley will be introducing Brava, a family of breakthrough skin markers that provide exact localization of landmarks within Breast MRI and Altus, Mammography skin markers for non-palpable areas of concern or pain.
Website: www.beekley.com 
Exhibit #49

Biopsy Consultants
Biopsy Consultants specialize in economical customized biopsy trays for stereotactic and ultrasound guided breast biopsies.  We carry standard trays or we can build a tray with all the components needed to suit your facility’s needs. 

Our chief consultants have 27 years of clinical experience and can provide accredited training for technologists on Hologic prone stereotactic tables.  We customize our training programs for your specific situation.

Please visit our booth and pick up a custom tray order form to compare our components and pricing with what you are currently using.
Website: www.biopsyconsultants.com 
Exhibit #106

Biopsy Sciences
Biopsy Sciences® is proud to introduce the HydroMARK® breast biopsy site marker developed by John Fisher MD, a breast Radiologist.  It�s the only breast marker that is made of 90% water, has less than 2mm of migration, marks the exact biopsy location, and does not contain collagen (which has known allergies).  Because it�s 90% water, it enables physicians to clearly visualize the marker under ultrasound imaging for 6 or more weeks following deployment.  Once deployed in the biopsy cavity the HydroMARK® absorbs the surrounding fluid, swells in length and diameter, and anchors in the cavity. The HydroMARK® will allow for ultrasound needle localizations.  Ultrasound needle localizations are faster, less painful, and compression free.  The HydroMARK® contains a central titanium or stainless steel metal marker for permanent visibility under mammography.
Website: www.biopsysciences.com 
Exhibit #103

Bioptics, Inc. 
Based in Tucson, AZ since 2001 Bioptics has developed and sells globally FDA cleared state of the art digital specimen radiography products for imaging of both surgical and core biopsies. These systems dramatically improve biopsy efficiency by providing full PACS networking, allowing surgeons, radiologists, and pathologists the opportunity to digitally analyze breast tissue on a real-time basis. In addition, Bioptics is pioneering efforts in the SFDM and FFDM market with development of digital cassettes for upgrading analog mammography systems. Utilizing its unique CMOS technology Bioptics' goal is to provide the highest performance and best value solutions to its customers.
Website: www.bioptics-inc.com
Exhibit #48

Breast Patient Navigator Certification Program
Website: www.bpnc.org 
Exhibit #07
 
Carestream Health, Inc.
Carestream Health offers a wide range of digital mammography products featuring a multi-modality breast imaging workstation for diagnostic viewing of digital mammography and general radiology procedures.  Carestream Health also offers information management solutions which provide automatic lifecycle management for the large data sets associated with mammography exams and provide quick access to prior digital exams necessary for comparisons.  

The product portfolio features CR-based digital mammography solutions and Mammography CAD software for these platforms (not currently available in the U.S.); a fully-featured digitizer that converts film-based mammograms to DICOM files for efficient digital image review; and specialized mammography functionality for patient scheduling, MQSA reporting and image viewing on its RIS and PACS platforms.
Website: mammo.carestreamhealth.com   
Exhibit #13

Cianna Medical.  
Cianna Medical, Inc. is focused on women’s health and dedicated to the innovative treatment of early-stage breast cancer. The company manufactures and markets the SAVI™ breast brachytherapy applicator which provides physicians with an alternative method to deliver radiation to the breast that extends the benefits of APBI to more women. Its unique design enables physicians to customize the radiation dose to the lumpectomy cavity and patient specific anatomy. This selective radiation delivery reduces exposure of healthy tissue resulting in a lower toxicity profile. The SAVI applicator allows physicians to treat patients who otherwise would have been eliminated as candidates for breast brachytherapy.
Website: www.ciannamedical.com 
Exhibit #64

Dilon Technologies
Breast-Specific Gamma Imaging (BSGI), is a molecular imaging technique that has been proven to be an effective tool in the early detection of breast cancer and in the differentiation of malignant and benign tumors. The Dilon 6800 captures vital tumor information by viewing the metabolism of cancerous lesions via radiopharmaceutical uptake. The novel camera can detect cancers as small as 3 mm, see lesions independent of tissue density and is capable of providing all the same views as mammography. BSGI can also be used as a pre-surgical tool to help determine multifocality, multicentricity, and the extent of disease.
Website: www.dilon.com
Exhibit #91

DR Systems, Inc.
DR Systems Unity RIS-PACS is FDA approved for diagnostic reading of digital mammography (FFDM), allowing imaging centers to achieve the same lower cost of production and improved clinical results as with other DR Systems RIS-PACS connected modalities. DR Systems' unified approach to FFDM includes resource-based scheduling, innovative mammography diagnostic reading tools, CAD marker display, automated reporting, storage, archiving, and Web-based distribution, sharing the same RIS-PACS infrastructure. This integrated approach eliminates the added expense of a separate mammography reading workstation, reporting, distribution or storage infrastructure, as well as the additional overhead associated with lifetime storage of hardcopy mammography film.
Website: www.dominator.com  
Exhibit #53

Ethicon Endo-Surgery, Inc.
Ethicon Endo-Surgery features the Mammotome® System, a minimally invasive biopsy device used for partial or selective removal of imaged evidence of both palpable and non-palpable breast lesions. The Mammotome® EX, used under ultrasound guidance, now enables doctors to manage benign lesions such as fibroadenomas without the need for open surgery. The Mammotome® ST utilizes the same unique technology and is used during breast biopsies requiring x-ray guidance. The Mammotome® MR is used in MRI-guided breast biopsy procedures. For more information visit the EES booth, www.eesedu.com or call 1-800-USE-ENDO.
Website: www.ethiconedno.com  
Exhibit #59

Exemplo Medical, LLC
Exemplo Medical, an industry leader in Electronic Health Record systems delivers robust and highly flexible Specialty Specific software for medical professionals to record, access and track patient and procedural outcomes.  Our application is a fully functional EMR with the benefit of having a customizable outcomes tracking database for seamless transmittal to the NCBC database for NQMBC compliance.

eMD Central provides a common base for each Specialty Specific module. Exemplo Medical has specialized software created for Breast Disease that will be displayed at this year’s NCBC conference. The Breast Care module offers care providers the opportunity to collect standardized clinical and procedural data, review and analyze results and shape program goals based on outcomes while working in an environment customized for their specialty.
Website: www.exemplomedical.com  
Exhibit #109

Faxitron X-Ray, LLC
Faxitron X-Ray is the global standard in dedicated digital radiography for breast biopsy, lumpectomy, and pathology specimens with systems in use in hospitals and breast centers around the world.  Over the past 30 years we have developed an installed base of over 6,000 units in healthcare facilities and research labs here and abroad.
Website: www.faxitron.com
Exhibit #20

FUJIFILM Medical Systems USA, Inc. 
FUJIFILM Medical Systems USA, Inc. provides the radiology community the latest in digital and radiographic imaging and image management technologies. Included are Fuji Computed Radiography (FCR), Synapse® PACS, cardiology, dry laser imagers, film handling. Fuji offers a variety of quality assurance and continuing education programs and is a leader in service and support.

Product Profile:  Fuji Computed Radiography for Mammography (FCRm) is uniquely scalable and flexible in its design, enabling Fujifilm to meet the individual FFDM needs of any breast screening facility, regardless of size or image management requirements.

For breast imaging facilities looking to implement FFDM, Fujifilm – with two FCRm image reader options: ClearView-CSm and ClearView-1m – is unique in its ability to deliver FFDM to accommodate any workflow and throughput needs, while still delivering the company’s renowned image quality.  And when needs go beyond the acquisition modality, combining FCRm with Fujifilm’s industry-leading Synapse® PACS assures delivery of an acquisition-to-archive solution which is easily scaled to address the requirements of a large IDN with multiple sites, a single screening room at a small imaging center, or any size facility in between. 

Fujifilm continues to demonstrate its leadership in FFDM and is the fastest growing digital mammography solution in the U.S.  From coast to coast, facilities of all sizes continue to implement FCRm, with users reinforcing its viability.
Website: www.fujimed.com 
Exhibit #61

GE Healthcare
GE is dedicated to helping transform healthcare delivery by driving critical breakthroughs in biology and technology. GE�s expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, and biopharmaceutical manufacturing technologies is enabling healthcare professionals discover new ways to predict, diagnose, monitor and treat disease earlier. We call this model of care "Early Health." The goal: to help clinicians detect disease earlier, access more information and intervene earlier with more targeted treatments, to help patients live their lives to the fullest. Healthcare Re-imagined. For additional information visit www.gehealthcare.com.
Website: www.gehealthcare.com  
Exhibit #73

Genentech, Inc. 
At Genentech BioOncology we're fundamentally transforming the way cancer is treated, with the goal of moving cancer toward a more manageable disease. Our commitment to this goal has enabled us to make significant contributions to the understanding of cancer and to translate this understanding into targeted, biologic-based therapies.
Website: www.gene.com
Exhibit #35

Genomic Health, Inc.
Genomic Health, Inc. (NASDAQ: GHDX) is a life science company focused on the development and commercialization of genomic-based clinical laboratory services for cancer that allow physicians and patients to make individualized treatment decisions. In 2004, Genomic Health launched the Oncotype DX(R) breast cancer test, which has been shown to predict the likelihood of chemotherapy benefit as well as recurrence in early-stage breast cancer. In addition to the widely adopted Oncotype DX breast cancer test, Genomic Health launched its Oncotype DX colon cancer test in January 2010. The company was founded in 2000 and is located in Redwood City, California. For more information, please visit www.genomichealth.com.
Website: www.genomichealth.com 
Exhibit #65

HALO® Breast Pap Test
NeoMatrix has an exciting new test available in the fight against breast cancer! The HALO Breast Pap Test takes just five minutes right in the doctor's office. The HALO System is a simple, reliable method for Nipple Aspirate Fluid (NAF) collection. NAF analysis is an objective assessment of a patient's breast health and can reveal ductal cellular changes years before a larger, potentially cancerous lesion may develop. Atypical ductal cells confer a 4 to 5X relative risk of developing breast cancer. HALO is the only fully automated, noninvasive breast cancer risk assessment tool designed for use in the office setting as part of an annual well-woman visit. Visit the NeoMatrix booth to learn more about the HALO test before high-risk referral patients arrive at your Breast Center.
Website: www.neomatrix.com  
Exhibit #89

Hologic, Inc.
Hologic, Inc. is a leading developer, manufacturer and supplier of premium diagnostic and medical imaging systems and surgical products dedicated to serving the healthcare needs of women. Hologic leads the industry in digital mammography systems and offers the most advanced technology for breast imaging and intervention. 

We are committed to enhancing women's lives through earlier detection, improved diagnosis and less invasive treatments. Our core business areas focus on mammography and breast biopsy, radiation treatment for early-stage breast cancer, cervical cancer screening, treatment for mennorrhagia, osteoporosis assessment, preterm birth screening, and mini C-arm and extremity MRI imaging for orthopedic applications.

We are defining the standard of care in women's health. To see the next generation of innovation and technology in healthcare, please visit us at NCBC, booth #78. 
Website: www.hologic.com
Exhibit #78

iCAD, Inc.
iCAD, Inc. is an industry-leading provider of advanced image analysis and workflow solutions that enable health care professionals to better serve patients by identifying pathologies and pinpointing cancer earlier. iCAD offers a comprehensive range of high-performance, upgradeable Computer-Aided Detection (CAD) systems and workflow solutions for mammography (film-based, digital radiography (DR) and computed radiography (CR), Magnetic Resonance Imaging (MRI), and Computed Tomography (CT). Since receiving FDA approval for the Company's first breast cancer detection product in 2002, over 3,200 iCAD systems have been placed in healthcare practices worldwide. iCAD's solutions aid in the early detection of the most prevalent cancers including breast, prostate and in the future, colon and lung cancer. For more information, call (877) iCADnow or visit www.icadmed.com.
Exhibit #56

Imaging Technology News
As "The trusted resource for emerging technology and clinical applications in Medical Imaging and Radiation Oncology," ITN showcases the latest, most innovative technologies and service solutions available for Women’s Healthcare.  ITN covers Mammo, CAD, Biopsy, Breast MRI, Tomo and more.  ITN is edited for radiologists, radiology administrators, IT professionals, hospital administration and other purchasing decision makers in hospitals, imaging centers and Women’s Healthcare Centers.  Features include Comparison Charts, Technology Overviews, Advances In, Case Studies and more.  Please visit our booth and pick up a free copy and be sure to visit ITNonline.net following the show.  Review the many great informational topics under the Women’s Healthcare Portal.
Website: www.ITNonline.net 
Exhibit #38

ImpediMed, Inc. 
Prospectively manage Lymphedema risk after breast cancer treatment.  Newly FDA cleared, clinically validated technology detects specifically extracellular fluid.  Compliments new NIH paradigm of Early Assessment/Early Intervention.  Detects subclinical lymphedema months before visual signs of swelling. Rapid (less than 4 minutes to perform), objective, standardized, handheld, portable device with tracking software.
Website: www.impedimed.com 
Exhibit #19

Insight Healthcare Information Systems
Insight has been a leader in Breast and Women’s Healthcare Information Systems for over 15 years. With hundreds of clients nationwide, dozens being members of NCBC, we have a proven track record of providing quality software and helpful support services for today’s multidisciplinary breast centers. At this years NCBC meeting, we will be showing 2 of our highly acclaimed software systems. The first, OmniCare: Breast Center Manager is a modular system that can manage your entire facility from scheduling through transcription (and beyond). The other, OmniCare: Nurse Navigator - Case Manager, is a perfect tool for your center's nurses, navigators, health educators, and other outreach staff.

Stop by and visit us at NCBC. You’ll see features, flexibility, knowledge and commitment that you won’t find from other software companies or products.
Website: www.insightmed.com
Exhibit #55

Intelerad Medical Systems
IntelePACS® Breast Imaging delivers best-of-breed mammography viewing functionality and instant access to industry-leading workflow modules regardless of where radiologists read from. Layout protocols can be customized to comprise a sequence of views, which provide a high degree of control of image placement and presentation. Instant loading and layout of current and prior studies allow for swift single-button reading to step through the layout sequence. IntelePACS Breast Imaging will increase productivity, encourage physician loyalty, foster collaboration, and support best quality management practices.
Website: www.intelerad.com 
Exhibit #37

Jones and Bartlett Publishers
Jones and Bartlett, an independent publisher headquartered in Sudbury , Massachusetts , is the seventh largest college publisher in the United States , publishing text, professional, and reference books and a variety of multimedia and online products. Stop by our booth (#6) to receive 20% off!
Website: www.jbpub.com    
Exhibit #04

KUBTEC (KUB Technologies, Inc.)
The XPERT 40 from KUBTEC is the only specimen radiography system to offer digital detector sizes from 5 cm x 5 cm to 20 cm x 20 cm for inspection of core biopsy and tissue specimens. It is easily maneuverable and offers superior image quality with software tools and the ability to send multiple images, with annotations, to PACS. Our new XPERT 20 is designed for the biopsy suite and offers our innovative technology in a compact design.
Website: www.kubtec.com 
Exhibit #69

Lange Productions, Inc.
Lange Productions is a leading company in the field of health education programs and materials specializing in breast health. Our long list of over 100 patient and provider programs offers you the widest selection in the field.

The Be a Survivor website, www.beasurvivor.com parallels the latest edition of the acclaimed book, Be a Survivor – Your Guide to Breast Cancer Treatment. The website features clear, well-written text, enriched with beautiful 3-D animated graphics, video clips of clinical procedures, and candid survivor testimonials.

Ask us how you can take advantage of our website, books, and DVDs to help you educated your own patients and your staff.
Website: www.langeproductions.com
Exhibit #58

  LifeCell Corporation
LifeCell™ is a pioneer in the field of regenerative medicine.  Both AlloDerm® Regenerative Tissue Matrix and Strattice™ Reconstructive Tissue Matrix support tissue regeneration through rapid revascularization, cell repopulation and white cell migration.  Both products can be used in surgical applications including hernia repair, breast reconstruction and breast plastic surgery revisions.
Website:  www.lifecell.com 
Exhibit #18

Lippincott, Williams and Wilkins
Leading publisher of medical books, journals and software.
Website: www.lww.com  
Exhibit #03

Magview

Leaders in Mammography Rely on the Leader in Mammography Information:Since 1992, MagView has been selected by the leaders in the field of breast imaging for information management, mammography reporting and patient tracking. MagView provides the most flexible and powerful solutions for hospitals, breast centers and outpatient imaging centers. Contact us today, and find out how we can help you.
    -Flexible Breast Center Reporting and Tracking
    -BI-RADS, MQSA and HIPAA Compliant
    -Flexible Workflow Management
    -Digital DictationVoice Recognition
    -HL-7, DICOM, and CCOW, enabled

Many new productivity and reporting enhancements
    -Powerful Radiology Group Practice Management
    -Enterprise Scheduling
    -One Step Billing
    -Medical Record Management
    -Film TrackingCustomized Reporting
    -Radiology Decision Support
Website: www.magview.com
Exhibit #66

Mammography Reporting System, Inc.
Mammography Reporting System, Inc. is the most widely used mammography reporting and tracking system in the world.  Our systems have been tracking patients, collecting data, and generating reports and patient correspondence for two decades.  The highly flexible system provides you with a complete reporting system for all breast imaging needs allowing for varied workflow choices. The system manages problem cases, patient history and follow-up care through to resolution.  An automatically selected lay-language patient result letter is generated for each case based on the Radiologist's assessment/recommendation.  Quality assurance and practice management reports are available to assist with meeting MQSA requirements.  MRS also assists your facility with HIPAA compliance. For information visit booth #71 or contact sales at 1-800-253-4827. You can also visit our web-site at www.mrsys.com.
Website: www.mrsys.com   
Exhibit #71

Matthews Specialty Vehicles, Inc.
Matthews Specialty Vehicles custom builds a wide range of mobile medical units such as Mobile Mammography, Bloodmobile, Health Screening Units, etc.  We offer a variety of platforms so that you can choose the perfect vehicle to fit your program.  All of our units are custom built to your specifications!  Whether you are interested in a Cutaway, 102” wide body, or Transit-Style vehicle, Matthews Specialty Vehicles, Inc. will convert your dreams into reality.
Website: www.msvehicles.com 
Exhibit #39

Myriad Genetic Laboratories, Inc.

Myriad Genetic Laboratories is pleased to offer the BRACAnalysis® family of sequence analysis services for genetic susceptibility to breast and ovarian cancer. A leader in gene research and discovery, Myriad is the only reference laboratory to offer comprehensive sequencing of the BRCA1 and BRCA2, and is committed to providing educational support programs for both physicians and patients. Visit Myriad's booth at the upcoming conference to learn more about this important new resource for assessing an individual's risk of developing breast and ovarian cancer.
Website: www.myriadtests.com
Exhibit #62

National Accreditation Program for Breast Centers (NAPBC)
The National Accreditation Program for Breast Centers (NAPBC) represents a consortium of national, professional organizations dedicated to the improvement of the quality care and monitoring of outcomes of patients with diseases of the breast.  This mission is pursued through standard-setting, scientific validation, and patient and professional education. The NAPBC Board has worked diligently to assure multidisciplinary leadership representation and recently sanctioned its program structure and standards, which include nationally recognized breast cancer quality performance measures that will serve as an initial platform for measuring quality improvement.
Website: www.accreditedbreastcenters.org 
Exhibit#01

National Coalition of Oncology Nurse Navigator
Website: 
Exhibit#06

Naviscan, Inc.
Naviscan, Inc. develops and markets compact, high-resolution PET scanners for which the breast application is PEM (Positron Emission Mammography). The scanner is designed to help physicians diagnose and locate cancer, guide breast biopsies, and advance new clinical therapies.
Website: www.naviscan.com 
Exhibit #57

NovaRad Corporation
NovaMG, NovaRad’s digital breast imaging workstation employs advanced “click once” screening workflow with expert viewing methodology while being FFDM vendor independent. It supports multi-modality viewing and iCad/R2 structured reports. It is FDA 510(k) cleared and follows extensive IHE conformance standards.  NovaMG’s unique reading workflow includes customizable mammographic reading and hanging protocol sequences.  Its “one click” workflow set up streamlines reading from opening a study to generating a report.  Structured reporting information acquired from CAD devices are also received by the viewer.  NovaMG also facilitates work list synchronization for recall-report exporting between RIS and/or Mammography reporting system for MQSA compliance and documentation. And it allows for comparisons between current and prior images with auto alignment and scaling of images.  It incorporates Tabar’s Systematic Viewing Masks to enhance perception of subtle radiographic abnormalities.  NovaMG’s unique all pixels viewing approach allows for thorough searching of all image pixels efficiently.   For more information, see www.novapacs.com. 
Website: www.novapacs.com  
Exhibit #52

NQMBC™
The National Consortium of Breast Centers will demonstrate the The National Quality Measures for Breast Centers™ Program (NQMBC™).  It is an interactive internet model for breast centers to enter data, filter for comparisons and receive comparison reports on breast center quality measures.  It is the hope of the NCBC that the comparison reports will be used by participating breast centers to identify where quality care already exists and where quality care improvements can be made.  

The NCBC will officially recognize each participant in this program as a Certified Participant in the National Quality Measures for Breast Centers™.  This designation will grant eligibility to become a Certified Quality Breast Center™ and ultimately a Certified Breast Center of Excellence™.  The NCBC will begin its notification of the National Quality Measures for Breast Centers™ program and its certifications to insurance companies and payers whereby they will be provided a resource to confirm quality breast care. Also within the next year, the NCBC anticipates establishing benchmarks for each of the National Quality Measures for Breast Centers™ based upon the data of participating breast centers.  These benchmarks will continually be assessed and changed over time as the input data changes and the quality of care improves.
Website: www.NQMBC.org 
Exhibit #08

Nursenav Oncology
Nursenav Oncology is a SaaS (software as a service) software designed for nurse navigators in oncology. Our software features a patient tracking software for nurse navigators and My Nursenav, online portals for patients to securely communicate with their navigators.
Website: www.nursenav.com 
Exhibit #105

ONCO, Inc., Oncology Data Management Software
Onco, Inc. provides several proven tools for cancer program management that leads the industry with innovative data management solutions. The Breast Outcomes Manager is a comprehensive data management system specifically designed for breast centers to collect data on screening, diagnosis, treatment, quality compliance, and outcomes. By focusing on breast disease management, centers have the ability to streamline data collection and concentrate on outcomes analysis and reporting. For the first time, breast centers can highlight the use of the latest technology and innovative treatments to demonstrate their impact on the community they serve.
Website: www.oncolog.com 
Exhibit #26

PenRad Technologies, Inc.
PenRad Technologies specializes in providing solutions for the breast imaging practice. We continue to offer new and innovative products that create efficiencies, and accuracies at cost effective pricing that enhances the workflow of the breast-imaging center. Products offered include: PenRad, the most comprehensive mammography information system available for all of your auditing requirements, and instant narrative report generation eliminating dictation and transcription. PenTrac, complete MQSA auditing and tracking for only $50.00/month. PenCad, connectivity to all Cad systems for instant display review of images and simplified workflow. PenScan, digitizes your prior analog images in a DICOM format for display workstation review.
Website: www.penrad.com
Exhibit #90

Pfizer, Inc.
Pfizer Oncology Mission
To cure or control cancer with breakthrough medicines. Working together, we will advance the science to deliver the right drug, at the right time for each patient.
Website: www.pfizer.com
Exhibit #107

Pharmaceutical Innovations, Inc. 
Visit Booth # 43 for the latest in disinfecting mammography and,ultrasound equipment; learn about M-Spray, T-Spray and T-Spray II.

We also feature the only Breast Phantom that heals itself after needle biopsy. Learn about our Biodegradable Green Ultrasound Gel Ultra/Phonic Free and Green Ultra Warmer only five watts.
Website: www.pharminnovations.com
Exhibit #43

Philips Healthcare
Philips strives to improve the health and quality of women’s lives worldwide by considering their whole body needs, throughout all stages of life, by innovating solutions for women’s specific conditions and diseases. We recognize that breast cancer is different in all women and that breast imaging requires multiple modalities to support early detection, intervention and treatment. Philips offers best-in-class products giving clinicians the tools to enhance workflow and improve clinical decision support.
Website: www.philips.com 
Exhibit #27

Pink-Link 
Pink-Link is a nonprofit organization which connects breast cancer survivors online. On our website, www.pink-link.org, women can connect with other women with similar breast cancer issues using the search capabilities of our innovative online database. We currently have over 3,700 members in all 50 states and internationally. 

In addition to our survivor database, our members can create a personal journal, to keep family and friends updated about their treatment and get help from our on-staff professionals regarding nutrition, exercise, skin care, alternative medicine and lymphedema (a condition associated with breast cancer). Our members can connect with each other through our member forum as well. Privacy and confidentiality are our number one concern. All services provided on our website are completely free. We rely on the generosity of individual donors and corporations to fund our organization.
Website: www.pink-link.org
Exhibit #45

Planmed, Inc.

Planmed develops, manufactures and markets advanced imaging equipment and accessories for the early detection of breast cancer. The company offers both film-screen and digital mammography systems that are well-known for imaging performance, ergonomic design and user-friendliness.

Since 1989, Planmed mammography systems have provided tools for healthcare professionals in over 70 countries worldwide. Headquarted in Helsinki, Finland, Planmed is one of six divisions of the Planmeca Group. The Group employs approximately 2,300 people worldwide and bases its U.S. operations in the Chicago area.

Planmed is strongly committed to research and development of products that are well known for their unique innovative features. One such feature is Planmed's MaxView breast positioning system. Designed to capture more chest wall tissue, this device offers a solution to some of the positioning challenges that technologists may face. Please visit us at Booth 29 to learn more about the Planmed product line.
Website: www.planmed.com
Exhibit #29

Priority Consult, LLC
Priority Consult, LLC is a healthcare solutions company that develops highly specialized software applications for more effective patient management using patient-focused, nurse navigation models. Our solutions include Priority Consult for Spine and Priority Consult Breast Care.

Priority Consult Breast Care is an innovative, internet accessible, patient management system designed to improve efficiency and productivity for nurse navigation efforts within your breast center. The system provides physicians, nurses, and staff with the tools to manage and follow a patient from initial screening and diagnosis through treatment and follow-up care. 

Priority Consult Breast Care is able to identify patients who may be eligible for clinical trials based on their clinical and family history information as well as report key quality indicators for your breast care center.
Website: www.priorityconsult.com
Exhibit #09

QSUM – Quality, Stereotactic, Ultrasound and MRI Biopsy Disposables
QSUM provides draping, stereotactic and MRI breast biopsy trays and specialty disposable products for the Breast Care Market.  Our draping products are designed specifically for the Steretotactic (Lorad® Multicare and Fischer/Siemens® MammoTest prone tables), Ultrasound biopsy and MRI breast coil draping for Invivo, Sentinelle, GE and many other breast coils.  We are committed to providing quality, easy to use, cost effective products.  Check out our latest innovative Breast Brachytherapy Bandage! The "Brachy Bandage" is designed to protect, stabilize and provide patient comfort.
Website: www.qsum.net 
Exhibit #76

Ramsoft, Inc. 
RamSoft PowerServer PACS allows you to read digital mammography anywhere,  with its fast and efficient web-based PowerReader diagnostic workstation. Additionally, mammography specific image management and reporting tools which are typically only found on a dedicated workstation, are available to everyone with PowerServer-- no matter the location. Our integration with MagView mammography reporting system has made the workflow seamless!
Website: www.ramsoft.com  
Exhibit #25

S & S X-Ray Products/S & S RADX
S&S X-Ray S&S RADX an ISO 9001:2008 company has been the market leader in radiology image display for over 50 years. Most recent additions include a redesigned PACS Ergonomic Workstation incorporating a unique ultraviolet lamp system to sanitize the keyboard. This versatile workstation incorprorates a backlight kit, LED Reading Task Lamp, Dual and Triple Array Monitor Mounts to enhance image viewing. Also on display will be the popular Mammography Digital Viewing Station for departments transitioning from analog to digital. This workstation incorporates a analog filmviewer on the upper tier and space below to accommodate up to three flat panel digital Mammography monitors. A convenient control console with auto-select allows the user to fully operate the film belt with film masking and control luminance.
Website: www.ssxray.com
Exhibit #16

Sanarus Technologies, LLC.
Sanarus Technologies, LLC, recently purchased the assets of Sanarus Medical, Inc.  Sanarus is a leading developer of minimally invasive medical devices for diagnosing and treating breast disease.  Using innovative cryotechnology, the Visica 2™ Treatment System offers a 30 minute in-office treatment for fibroadenomas. This highly effective treatment that is easily performed using the same skills as an ultrasound guided biopsy. It provides patients with a minimally invasive alternative to surgical excision, allows very quick recovery and eliminates regrowth. 

The handheld Cassi II Rotational Core Biopsy Device uses unique Stick-Freeze™ technology to deliver a large, intact sample for accurate diagnosis. Cassi II’s guide needle allows precise ultrasound guided positioning in the targeted tissue. The result is larger, precise tissue samples in fewer passes.

The ImarC Tissue Marker is a distinctive barbell shape marker that is permanently visible under ultrasound, MRI and x-ray. ImarC is available in 16 different configurations, making it compatible with all biopsy devices and deliverable under any type of image guidance.

To learn more about Sanarus products, please visit our booth and also our website at www.sanarus.com.
Website: www.sanarus.com 
Exhibit #17

Sectra North America, Inc.
Sectra is one of today's leading providers of breast imaging PACS and softcopy workstation solutions.  We know that it is all about efficient handling of medical images, medical records, data and practice workflow. Our core business is delivering top-of-the-line, high-availability, robust breast imaging PACS and softcopy workstation solutions. With over 1,000 Radiology and Breast PACS systems installed globally, Sectra can offer our customers unsurpassed Information Technology, interoperability, professional services, and workflow planning. We believe in a strong local presence with a global perspective. Sectra provides breast imaging solutions that simplify everyday life for our customers and we take pride in involving users in our development process. Sectra Breast Imaging solutions are cost effective and scalable. Contact Dan Springer.
Website:  www.sectra.com 
Exhibit #84

SenoRX, Inc.

SenoRx (NASDAQ: SENO) develops, manufactures and sells minimally invasive medical devices used by breast care specialists for the diagnosis and treatment of breast cancer, including its EnCor® vacuum-assisted breast biopsy system and Contura™ Multi-Lumen Balloon (MLB) applicator for delivering radiation to the tissue surrounding the lumpectomy cavity following surgery for breast cancer.  Multiple offset lumens optimize dosimetric coverage of targeted tissue while minimizing radiation dose to skin and ribs. Vacuum ports enable the removal of fluid and air and facilitate tissue conformance to the balloon for more uniform dosing. Polyurethane balloon maintains symmetry and reduces potential for balloon rupture. For more information visit our website at www.senorx.com.
Website: www.senorx.com 
Exhibit #33

Sentinelle Medical, Inc.
Sentinelle Medical manufactures Vanguard Breast Coils, delivering unprecedented image quality and interventional access for GE, Siemens and Toshiba MRI systems.

Our Aegis software was the first to provide real-time reformatting and lesion-centric imaging with the power of seamless 3D visualization, interventional planning and full BI-RADS(r) reporting. This year, our 3T and high channel count Breast Coils are complimented by our new MRI Prostate Interventional Suite.*

Our Aegis software features a thin-client Aegis Web option, enabling a host of new MR/Ultrasound Fusion technologies, making the most of your MRI investment.
*Pending FDA approval.

Website: www.sentinellemedical.com
Exhibit #77

Siemens Medical Solutions USA, Inc.
Siemens Healthcare is one of the world s largest suppliers to the healthcare industry and the first full service diagnostics company. The company is known for bringing together innovative medical technologies, healthcare information systems, management consulting, and support services, to help customers achieve tangible, sustainable, clinical, and financial outcomes.
Website: www.usa.siemens.com/healthcare
Exhibit #21

Solis Women's Health
Solis Women's Health is a specialized healthcare provider focused exclusively on the screening and diagnosis of breast cancer through a network of owned and managed facilities across the country.  Solis centers operate independently, but are grounded in a unified purpose - delivering exceptional care by bringing together world-class radiologists with the latest in technology and supported by a staff of experienced and dedicated technologists, Solis has provided breast care to over a million patients.
Website: www.solishealth.com
Exhibit #11

SonoCiné, Inc.
SonoCiné develops automated whole breast ultrasound systems intended for the early detection of breast cancer.  The system uses a computer-guided arm to automatically manipulate a standard ultrasound probe to perform and record an entire breast exam.

The SonoCiné system does not require purchase of a custom ultrasound device as it is compatible with most standard clinical ultrasound systems used in the breast care environment.  SonoCiné stores the entire ultrasound exam for convenient review and utilizes proprietary image processing capabilities to allow 2-D and 3-D image review and manipulation. 

By separating the scan and review functions, SonoCiné takes full advantage of the skills and training of radiologists and sonographers.  The radiologist’s time is greatly reduced as she is required only to review the actual scan images.  The quality of the images themselves are optimized because the sonographer can pay full attention to the scan process without the distraction of diagnosing the clinical condition.

The SonoCiné system enables a convenient and comfortable ultrasound exam, empowering the breast radiologist to effectively integrate ultrasound into the clinical setting of a breast center.  In doing so, SonoCiné takes advantage of the clinically proven cancer detection capabilities of ultrasound without the limitations of a hand-held exam.
Website: www.sonocine.com
Exhibit #85

Sony Electronics, Inc.
Sony Electronics Inc. is a leading provider of innovative medical products designed for use in a wide range of applications as stand-alone hardware, or for incorporation into integrated medical systems. Medical imaging products include ultrasound printers to video storage devices to film imaging systems for a full range of radiology modalities and high-resolution imager for use in mammography. 
Website: www.sony.com/medical 
Exhibit #50

SuperSonic Imagine
SuperSonic Imagine, based in Aix-en-Provence, France, is a young, innovative, multicultural company with a commitment to providing advanced technology to improve medical diagnosis.  Founded in 2005 by world renowned ultrasound and medical imaging research scientists, SuperSonic Imagine has developed Aixplorer™, a complete ultrasound system with a revolutionary imaging technology. With offices in 4 continents, the company holds twenty-three international patents and submissions that are solely owned and solely used by SuperSonic Imagine.
Website: www.supersonicimagine.com  
Exhibit #12

Spirited Sisters Inc.
Spirited Sisters Inc. is the company that designs and manufactures the Original Healing Threads. These functional and fashionable Healing Threads have a patented system of breakaway panels that allow exposure of body parts only when necessary. Our Healing Threads were designed by (3) sisters, (2) of whom were diagnosed with cancer at the same time. Appalled at the indignity of the standard hospital gown, they vowed to help other people going through medical treatments maintain their dignity and modesty and sense of empowerment as well as their individuality and style We prefer to categorize our Healing Threads as Recovery Wear, since they help people heal and recover comfortably, modestly, and with great dignity.
Website: www.healingthreads.com
Exhibit #42

Supertech, Inc.
Supertech offers many products for breast care with a focus on breast imaging. We have items for training, quality control and compliance, radiation therapy, diagnosis, and patient comfort. In business since 1973, located in Elkhart, IN. Supertech is a name you can trust. Call 574-264-4310 or Visit us on the web: www.supertechx-ray.com e-mail: sales@supertechx-ray.com .
Website: www.supertechx-ray.com
Exhibit #68

Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched a global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.
Website: www.komen.org
Exhibit #41

TechniScan, Inc.
The TechniScan whole breast ultrasound system produces 3-D images of the entire breast volume using both transmission and reflection images. The system is designed to maximize patient comfort during the scanning process by enabling a software controlled, automated breast examination while the patient lies prone. During the exam, the breast is comfortably suspended in a warm water bath maintained near skin temperature. The ultrasound arrays are moved in a continuous scan to produce a 3-D image of the breast, displayed in 2-D slices in three planes. The high resolution, reconstructed 3-D tomographic views are produced using proprietary algorithms. The resulting images can then be viewed on a DICOM review station by a radiologist.
Key features:
Provides patient comfort, i.e. requires no breast compression
Provides data for comparison of breast features month to month or year to year 
Produces image quality that is relatively independent of operator skill or experience
Uses no ionizing radiation
TechniScan, Inc. has applied for 510(k) clearance of the WBU System, which is currently an Investigational Device. The system is not available for sale at this time.
Website: www.techniscanmedical.com 
Exhibit #108

The Oncology Nurse
The Oncology Nurse® features articles written by and for oncology nurses and specifically addresses the issues nurses and their colleagues face every day in clinical practice. In addition to news on the latest research findings and results of large clinical trials, issues include interviews with thought leaders, articles of interest to student nurses, and articles on lifestyle topics, such as nutrition, stress management, personal finance, and communication and time management skills. The Oncology Nurse® also offers readers the opportunity to earn FREE CE credit each month by completing the continuing education activity included in each issue.
Website: www.theoncologynurse.com 
Exhibit #05

The St. John Companies, Inc.
Over the years, The St. John Companies has become one of the leading manufacturers and distributors of mammography, labels, patient identification, medical imaging and medical records products to the U.S. hospital and alternate site markets. With over 50,000 labels exclusively for healthcare and a complete line of stock and custom mammography, medical records, x-ray filing supplies and patient identification products, St. John customers benefit from consolidating their purchases for these products to simplify their consumable product ordering processes. Our unique "one-stop shop" has enabled us to earn as active customers over 80% of all U.S. hospitals, as well as thousands of alternate sites.  From our fast delivery to our unconditional money back guarantee, you'll find that we provide the highest level of customer service available anywhere!  For more information call (800) 435-4242, fax (800) 321-4409, or visit us on the web at www.stjohninc.com.
Website: www.stjohninc.com
Exhibit #47

Wear Ease, Inc
Wear Ease, Inc. is a woman- owned company designing special products for women.  Wear Ease manufactures and distributes a line of post-surgical products throughout North America.  Products are designed for women by women to meet the needs of mastectomy or breast or chest surgery, edema, and limited mobility.  Wear Ease provides products that serve women throughout all phases of their post-surgery treatment and recovery:  from post- surgical camisoles and bras to the Sarah Bra®, a bra for limited mobility caused by stroke, injury or arthritis.  For more information, visit www.wearease.com or call 866-251-0076.  Wear Ease, Inc. is located in Boise, ID.
Website: www.wearease.com 
Exhibit #51

Wendy's View
Vicky Victorious™ is a doll designed to demonstrate the pedicle tram procedure, the free tram flap, Latissimus Dorsi procedure, as well as the Mastectomy implant. This doll can be used to demonstrate to a patient the pre-surgical anatomy, the actual procedure, and the post-operative anatomy. We also have a video, "Smooth Recovery" that is designed to help our newly diagnosed patients, their family members, and friends deal with what lies ahead in a less stressful way, helping them recover faster and better. Please check out our website at www.breastcancerdoll.com. 
Website: www.breastcancerdoll.com    
Exhibit #51